The Most Important Points for Indian Websites in 2017

With PM Modi’s Digital India’s dream, we all are moving towards making a whole new Digital India experience. It’s the best time ever to make an online presence for your business. Whether you run an interior designing firm or a small restaurant, customers across all cities are now looking for the store or business online. Hence, having a standard 10 pages informative website and few other things will bring confidence in your customers. So, these are 4 trends or points which will help you stand out in the crowd.

  1. Age-Based Design
  2. Skeleton Designs
  3. Animated Menus & Call to Action Buttons
  4. Intro or Explainer Videos

Let’s go through each of those trends one by one so that you can be aware of what’s happening and ask your web designer to do it right.

1. Age-Based Design

The idea is to identify your customers based on their ages and put suitable contents for their age. For example, if your customers are 50 years old people then they are gonna need bigger font size and easy to navigate websites. If your target customers are college students or they are in their 20s then you might wanna put some good graphics along with the contents because most of the internet users in their 20s are interested in image based contents than that of text-based.

2. Skeleton Screens or Designs

If you are new to web designing terms then this might feel odd to you but yes, Skeleton Design is a thing amongst us web designers. Skeleton-based designs refer to a faster loading design. It’s not as fast as you think but it gives the user a very fast experience. For example, if your website contains many images, it will load the skeleton of the images first with a grey coloured markup and then, slowly it will load the images and content for that particular area. Loading website in this manner keeps the user on the website whereas, a standard loader can bore the user, eventually, they leave the website before it loads completely.

3. Animated Menus & Call to Action Buttons

The idea of having a website is to gather more customers to your business, right? Hence, you must add some “Call to Action” buttons such as “Get A Quote” or “Contact Us” button to your website. But, the researcher has found that animated call to action buttons converts at higher rates. Just a simple bouncing animation or colour changing animation in every few seconds will attract your visitor’s eye and eventually that user will get converted to a potential lead.

4. Intro or Explainer Videos

With Reliance Jio’s free data offer, every other mobile operator is giving more data related offers to their customers. That means, now most of the internet users have more data to spend in their account, as a result, users are now motivated to watch videos without caring for their precious data balance. It’s a high time you put an intro video on your website’s homepage which will take 50 to 60 seconds of your user to explain what you do and what your services are. One thing to keep in mind that, video advertisements converts more.

As a promotional offer to our website designing package, we are offering each new customer a free intro video like this.

If you feel interested, contact us. We will be happy to take you onboard.